The 2 Steps Ahead campaign has been WSP | Parsons Brinckerhoff’s opportunity to position themselves in the market. They have shared with their clients and the engineering industry at large the technical capability and breadth of skills that they now have available as a combined business.

The campaign has also enabled us to attract more talented professionals to their business based on the stories and experiences of their people.

The response to this campaign significantly exceeded their expectations, and in markets where there is considerable competition for talent. The campaign allowed them to differentiate themselves from competitors and convey to the market that their business represents the future of engineering.